Since 2017 I have worked in hundreds of brands big and small on YouTube to grow their presence and bring quality entertainment to millions of people. Here are two high profile examples of the brands I have had the privilege to work on.

PEPPA PIG

Between 2021 and 2023 I was in charge of running the entire YouTube presence of the Peppa Pig brand globally. This meant working to retain Peppa’s presence as the biggest brand on YouTube and innovating the presentation of our favourite British Pig in the everchanging YouTube Kids landscape. Alongside this, I was tasked with using data to create a whole new ‘YouTube first’ show for Peppa Pig. This resulted in the creation of “Peppa Pig Tales” a wholly online Peppa Pig show which took the world by storm and where you can spot my name in the credits!

DEGRASSI

For four years I ran the every Official Degrassi Channels amassing millions of views for the brand whilst it was going through a transitional period in its life cycle. I was also afforded the opportunity to write and produce original content for the YouTube channel such as “Degrassi Top 10” as the brand’s first fore into non-studio production.